Craft Beer
Marketing

Even With Craft Beer, Do You Ask Yourself, What Were They Thinking

Forecasts in anything is a moving target, like forecasting weather. Craft Beer is made up of small producers so any misses in forecasting can be expensive. Insights are valuable as well as experiences. Here are some thoughts on elements of forecasting craft beer, Anything having to do with handcrafting probably means quality and detailed planning.

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Self Service Tap Wall
Design

Change Isn’t Easy in the Craft Beer Category

Craft beer is moving toward more automation/technology, all to improve customer experience, imporve service, and reduce cost. Yes, it is hard to find good people for a taproom. This concept has expanded worldwide. It is not out of the ordinary to find “tap walls” with 100+ tap handles and screens that tell about the beer (ingredients/ABV/brewer). The screen will tell you how much you have poured and the dollar amount. Included ARE RATINGS and TASTING NOTES. This is probably more information than you will ever need.

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BEERMKR After a Brew
Design

Home Brewing Should Not Be Hard!

My “Brew Day” experiences in the past have been a long day, hot liquids, trying to follow a recipe precisely, running to the grocery store for extra bag of ice to cool down the wort, etc. All this after assembling the grains and ingredients. The location for this controlled disaster was a small kitchen. BEERMKR is a grain based, countertop, automated system that makes the process easy to make your favorite brew. And to make it really simple you can buy their complete kits. BEST of all- clean-up is via a dishwasher.

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