Few of us recognize the importance of labels relative to selling beer and creating a brand. If shelves are overwhelming to the naked eye, what options are there to get consumer to “try” a new brand? Research shows the power of labels to create trials, build loyalty and grow.
Forecasts in anything is a moving target, like forecasting weather. Craft Beer is made up of small producers so any misses in forecasting can be expensive. Insights are valuable as well as experiences. Here are some thoughts on elements of forecasting craft beer, Anything having to do with handcrafting probably means quality and detailed planning.
Craft beer is moving toward more automation/technology, all to improve customer experience, imporve service, and reduce cost. Yes, it is hard to find good people for a taproom. This concept has expanded worldwide. It is not out of the ordinary to find “tap walls” with 100+ tap handles and screens that tell about the beer (ingredients/ABV/brewer). The screen will tell you how much you have poured and the dollar amount. Included ARE RATINGS and TASTING NOTES. This is probably more information than you will ever need.
My “Brew Day” experiences in the past have been a long day, hot liquids, trying to follow a recipe precisely, running to the grocery store for extra bag of ice to cool down the wort, etc. All this after assembling the grains and ingredients. The location for this controlled disaster was a small kitchen. BEERMKR is a grain based, countertop, automated system that makes the process easy to make your favorite brew. And to make it really simple you can buy their complete kits. BEST of all- clean-up is via a dishwasher.
Beer should be fun, a time to think, an opportunity to be with friends and make new friends. If Full stop. Brewing can add to any of these objectives that would be great. Cheers!
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info@fullstopbrewing.com
