Marketing
Even With Craft Beer, Do You Ask Yourself, What Were They Thinking
Forecasts in anything is a moving target, like forecasting weather. Craft Beer is made up of small producers so any misses in forecasting can be expensive. Insights are valuable as well as experiences. Here are some thoughts on elements of forecasting craft beer, Anything having to do with handcrafting probably means quality and detailed planning.
March 9, 2023
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