Craft Beer is Not a Fad But Could Become Such.

Biggest assets for Craft Brewers: firsthand brewing insight about innovation and an understanding of community. That combo is powerful..
The community approach to branding is honestly one of the most sustainable strategies out there, especially now that big beer can’t fake authenticity. When a brewery is known in its neighborhood—faces behind the bar, local art on the walls, collabs with nearby farms or bands—it becomes more than just a drink, it’s a place people belong.
Study what other craft beer people are doing to survive. But, do not overlook what those that fail did wrong or how the cards were dealt. But, don’t overlook market movements-just ask Sears or some restaurant chains that have gone through such events.