Tag: beer marketing

Craft beer is moving toward more automation/technology, all to improve customer experience, imporve service, and reduce cost. Yes, it is hard to find good people for a taproom. This concept has expanded worldwide. It is not out of the ordinary to find “tap walls” with 100+ tap handles and screens that tell about the beer (ingredients/ABV/brewer). The screen will tell you how much you have poured and the dollar amount. Included ARE RATINGS and TASTING NOTES. This is probably more information than you will ever need.