Few of us recognize the importance of labels relative to selling beer and creating a brand. If shelves are overwhelming to the naked eye, what options are there to get consumer to “try” a new brand? Research shows the power of labels to create trials, build loyalty and grow.
Craft beer is moving toward more automation/technology, all to improve customer experience, imporve service, and reduce cost. Yes, it is hard to find good people for a taproom. This concept has expanded worldwide. It is not out of the ordinary to find “tap walls” with 100+ tap handles and screens that tell about the beer (ingredients/ABV/brewer). The screen will tell you how much you have poured and the dollar amount. Included ARE RATINGS and TASTING NOTES. This is probably more information than you will ever need.
Like all things there is some form of compromise in the final result. Even the emotion of selecting a favorite beer is mostly about compromises.
Beer and food menu’s are moving ahead in taprooms. There are a lot of advantages to craft beer consumers. Beer descriptions and facilitated along with nutritional information. A lot of information is available through QR Codes.
Beer should be fun, a time to think, an opportunity to be with friends and make new friends. If Full stop. Brewing can add to any of these objectives that would be great. Cheers!
We love to hear from you.
702-340-1274
info@fullstopbrewing.com
