Tag: craft beer

Craft Beer
Marketing

Even With Craft Beer, Do You Ask Yourself, What Were They Thinking

Forecasts in anything is a moving target, like forecasting weather. Craft Beer is made up of small producers so any misses in forecasting can be expensive. Insights are valuable as well as experiences. Here are some thoughts on elements of forecasting craft beer, Anything having to do with handcrafting probably means quality and detailed planning.

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TTB-Tax and Trade Bureau
History

Final Data for 2021 All Beer Produced

TTB collects data on all beer produced not just Craft Beer. They do not define just Craft Beer. It is generally defined however as beer produced in less than 6 million barrels. Sierra Nevada, Samuel Adams and Lagunitas are in the high end of Craft Beer producers and are not owned by more than 25% of a Macro Brewery.

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